When you're new to the world of marketing, a lot of things can get confusing. Marketing seems like something every business person talks about but doesn't quite explain, at least not in layman's terms.  You constantly hear things like digital marketing , marketing campaigns, revenue margin, and then content marketing, and product marketing. That…

When you surf the internet, there is a high chance you encounter some advertisement or brand-promoting content. They may all seem the same to the eye of the average everyday person, but in the world of marketing, there are two different things.  In this article, you would come to see Digital marketing and social media…

Through a novice's eye, there is no distinction between the job description of content writing and copywriting. Although they are both instruments for attaining marketing goals, each works on a different part of the marketing agenda.  If you've ever wondered about the fine detail that makes up both fields of writing, then this article…

Digital marketing is a field that has rapidly grown in recent years with the rise of online technologies and social media platforms.  It is a dynamic and exciting field that requires a mix of creativity, analytical skills, and technical know-how. With the ever-growing need for businesses to create an online presence, digital marketing has become…

Digital marketing is an ever-evolving field that requires professionals to be up-to-date with the latest trends, techniques, and technologies.  With the rise of digital marketing, many tools are now available to help professionals optimize their campaigns and reach their audiences. This article will explore some of the most useful tools to help a digital marketing…

Digital marketing professionals have become an essential aspect of modern-day businesses.  The need for skilled digital marketing professionals has increased exponentially over the years. Finding the right job can be daunting whether you are a seasoned digital marketing expert or a fresh graduate. However, you can find digital marketing jobs on numerous job boards, websites,…

The digital marketing industry has been growing exponentially over the last few years and is projected to continue this trend in 2023.  With the rise of digital technologies and increased internet use, companies realize the importance of having a strong online presence. This has increased demand for digital marketers who can help these companies achieve…

Digital Marketing has become an increasingly popular and in-demand career choice in recent years, with the rise of the internet and the increasing importance of online presence for businesses of all sizes. As a beginner in Digital Marketing, there are several steps you can take to build a successful career in this field. Here is…