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Career Change

How to become a Growth Marketing Manager in 2022

Traditional marketing focuses on the earliest phases of the customer journey, whereas growth marketing includes the entire process. What is growth marketing? "Growth marketing," as the name suggests, is the act of growing or scaling up outcomes throughout the customer experience, from the top of the funnel to retention and advocacy. What exactly does…

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Career Transitions: can we all pull it off like Funke Akindele?

One of the top Twitter trends in Nigeria during the Sallah break was the news of one of the most controversial career transitions in Nigeria; Nollywood sweetheart, Funke Akindele announced as running mate for the PDP candidate in the next Lagos state gubernatorial elections. Well, the announcement and the social media furor that followed. And…

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