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Traditional marketing focuses on the earliest phases of the customer journey, whereas growth marketing includes the entire process.
What is growth marketing?
“Growth marketing,” as the name suggests, is the act of growing or scaling up outcomes throughout the customer experience, from the top of the funnel to retention and advocacy.
What exactly does a growth marketing manager do?
Because of the nature of growth marketing, the work of a growth marketing manager is to increase revenue and meet revenue targets.
They are at the forefront of growth marketing techniques. This entails identifying outlets and approaches that will aid in revenue growth. This also entails developing and implementing new user acquisition initiatives.
Experimentation is an essential aspect of a growth marketer’s work. They should plan and conduct tests to uncover new methods of gaining leads and clients. They must also conduct further testing to determine how to boost conversions on existing efforts and decrease client attrition or cancellation.
Metrics drive everything a growth marketing manager does. They monitor the outcomes of their tests and make decisions based on analytics.
Growth marketers interact with other departments on new projects since they are involved in all stages, from product creation to delivery and after-sales support.
What are the career opportunities for growth marketing managers?
Growth marketing is a lucrative professional path. Other digital marketing categories, such as content marketing and social media marketing, might be difficult to correlate with measurable income returns properly. As a result, when funds are limited, these may be among the first jobs to be de-prioritised.
In the case of growth marketing, the reverse is true. It is inextricably linked to income. Therefore growth marketing efforts have a defined ROI. As a result, this is one of the last places where an internet firm would cut back.
We should anticipate growth marketing positions to develop as more firms and organisations go digital and appreciate the benefits of digital marketing.
Hard skills every growth marketing manager needs.
The following are the hard critical talents for a growth marketing manager, in addition to the core skills that any digital marketer should have:
Acquisition Marketing
Acquisition marketing uses numerous methods to recruit or acquire new clients. A growth marketing manager must be knowledgeable in various areas, including content marketing, SEO, social media marketing, and email marketing.
Analytical abilities.
As a growth marketing manager, you must be comfortable working with data, including arithmetic. Furthermore, you must interpret data and use logic to draw insights.
Marketing Automation.
Scalability is the name of the game when it comes to growth hacking. And scaling is impossible without using the potential of automation. Growth marketing managers use marketing automation solutions in various ways (more on these specific tools below).
Basic design.
Basic design abilities are also advantageous for a growth marketing manager. You must be able to swiftly develop simple creative assets such as landing sites, presentations, or advertisements. This is because tests must frequently be carried out quickly.
Project management.
Finally, you must have strong project management abilities to be a successful growth marketer. You will manage individuals and work with others while juggling many campaigns simultaneously. You’ll be in control of a budget as well.
Soft skills every growth marketing manager needs.
Organisation
Being organised allows you to keep up with all the initiatives for which you are responsible. It also makes it easier for others to collaborate with you.
Collaboration
Growth does not occur in a vacuum. Every aspect of the organisation is essential. Growth marketing managers must have strong interpersonal skills to collaborate with cross-functional team members.
Creativity.
Growth hackers don’t get breakthroughs by doing what everyone else does or doing things the same way they’ve always done them. It would help if you constantly questioned conventional, inside-the-box thinking to gain more significant outcomes and produce unique ideas or new methods.
Tools to master.
Managers of growth marketing employ a range of tools. These are some examples:
- Google Analytics.
- SEO tools such as Ahrefs, SEMrush, Similarweb, and others.
- Page builders such as LeadPages, ClickFunnels, Instapage, and others.
- Marketing automation technologies such as Zapier, Marketo, Drips, and others.
- Canva, Photoshop, and other visual design software
- Email marketing solutions such as MailChimp, ActiveCampaign, Hubspot, and others.
- HootSuite or another social media management application.
- HTML, CSS, SQL, and other coding languages.
Is an undergraduate degree required to work as a growth marketer?
A college or university degree is not required to work as a growth marketer. The marketing industry evolves rapidly, and no textbook or post-secondary curriculum can keep up. Yes, a degree in marketing, journalism or communications can help you build some of the necessary abilities. However, there are alternative options for acquiring these abilities that may not include attending college or university.
You may swiftly go from an entry-level digital marketing job to a position as a growth marketing manager.
Getting started!
If growth marketing is a career you genuinely intend to pursue, the time to begin is now. Because this field is still in its early stages, many positions may be unavailable. This will change as more businesses and organisations discover its significance.
Discover current remote growth marketing jobs in the market right now.
